ADA Email Marketing Campaign : Email Client Compatibility

Content

ADA Email Marketing Campaign

Email Browser Testing & Visual Studio

The American Dental Association wanted to launch a magnificant 13,000+ dentist email marketing campaign with personalized information and logos per state. This integrated campaign involved rigorous email client testing for Outlook, Gmail, Yahoo, AOL, and MSN clients to develop the exact same look and feel per browser. Once this was complete, there were over 30 variables used for banners, logos and verbiage to match each particular state's needs.